Recently, I happened upon the Into The Gloss website, started by beauty industry insider, Emily Weiss. It's told from a fresh perspective and is a juxtaposition of high glamor and street chic. Different types of stories are labeled different things. "The Makeup" showcases new beauty products and trends on anyone from everyday people to high profile models, and "The Face" displays shots of anyone Weiss finds interesting relative to the subject, while "The Top Shelf" reveals a trendmaker's products and beauty routine. Weiss describes her blog being "about fashion influencers and from a fashion person's perspective", but I truly love it for the beauty.
I read a very interesting interview on the blog and Weiss here, and you can visit Into The Gloss here.